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Spribe has added another dimension to its long-running UFC partnership, announcing a collaboration with social media personality and UFC interviewer Nina Drama.
Known for her unfiltered interview style, Drama has built a strong following by steering away from the usual fight-week questions. Instead of focusing solely on training and matchups, she draws fighters into candid conversations about their lives, personalities, and off-camera interests — a style that resonates strongly with younger audiences online.
A Fresh Voice for Aviator
Giorgi Tsutskiridze, Chief Commercial Officer at Spribe, said the partnership was a natural fit for the company’s flagship crash game Aviator.
“We are thrilled to welcome Nina Drama to our growing roster of brand ambassador partners, and to be able to directly engage with her large and loyal fan base through some truly unique creative campaigns,” Tsutskiridze commented.
“Nina has captivated audiences with her sharp humor, confident charm, and unfiltered interview style — a perfect match for the high-energy world of Aviator. We’re excited to roll out campaigns with Nina that will feel fresh and impactful, helping us introduce even more players to Aviator.”
Strengthening the Ambassador Lineup
Drama now joins UFC stars Merab Dvalishvili and Alex Pereira, both of whom will be featured during the upcoming UFC 320 Pay-Per-View. Together, this ambassador team is positioned to blend high-profile sporting appeal with engaging, personality-driven content.
The move underscores Spribe’s focus on Millennial and Gen Z audiences, who are heavily active across social platforms and represent a strong overlap between Aviator players and UFC fans.
Tied to UFC’s Global Reach
This partnership sits within Spribe’s broader multi-year, multi-million-dollar marketing deal with the UFC. That agreement ensures Aviator’s branding appears inside the octagon during Fight Night cards and major PPV events, giving the game exposure to millions of viewers worldwide.
Nina Drama on Joining Spribe
Speaking about the collaboration, Drama highlighted her enthusiasm for linking her audience with Aviator and working alongside fellow ambassadors.
“Playing Aviator is so much fun and I know my audience will love it too,” Drama said. “With UFC stars Merab Dvalishvili and Alex also on board, I’m sure we’ll create content that is entertaining, relatable, and viral while helping to promote Aviator.”
