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Leadership Transition at the Football Association
The Football Association (FA) has announced the appointment of Sue Day as the new Director of Women’s Football. Day, a former England rugby captain and esteemed board member of the Rugby Football Union, will assume her new role in December, taking over from Baroness Sue Campbell who has served in the capacity for eight years.
From Rugby to Football: Sue Day’s Career Shift
At 51, Sue Day brings a wealth of experience from her rugby career and her leadership roles, including her current positions as the Chief Financial and Operations Officer at the Rugby Football Union. Having earned 59 caps for England’s rugby team and an MBE in 2020 for her contributions to gender equality in sport, Day is set to direct the next phase of development for both women’s and girls’ football, as well as disability football in England.
“It is an honor to join the FA in this incredibly exciting role, at a pivotal moment in the history of the sport,” Day expressed. “Women’s football has the opportunity to change the sporting and societal landscape forever, and I am very excited to be part of that.”
Expanding Opportunities and Inclusivity in Football
Day is passionate about ensuring equal opportunities in sports, a commitment shaped by her personal experiences. “I grew up playing football every day in the school playground, then one day I was told I wasn’t allowed to play with boys on the school team,” she recalled. Day is determined to make sure future generations do not face the same barriers she did.
FA CEO Mark Bullingham praised Day’s appointment, highlighting her blend of professional expertise and dedication to women’s sports. “Her credentials show she has the vision and leadership to make the most of this moment in time to take the women’s game and para football to new heights,” Bullingham stated.
Continued Excellence Under New Leadership
While Day prepares to steer the FA’s strategies for women’s football, England’s women’s senior and development teams will continue to be led by Technical Director Kay Cossington. The community anticipates maintaining the momentum gained under Campbell’s leadership, which saw the Lionesses clinch the European Championship title in 2022.
Baroness Campbell’s tenure is celebrated for elevating the profile and success of women’s football in England, setting a high bar for her successor. As Day steps into her new role, the future of English women’s and disability football looks promising with her at the helm.
